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Essential Tips for Creating Compelling Content in a Noisy World
Tuesday, April 27, 2021, 11:30 AM - 12:30 PM CDT
Category: Events

Essential Tips for Creating Compelling Content in a Noisy World
with Mia Major Charette of Finalsite

April 27th at 11:30 AM CST/12:30 PM EST
TAIS is excited to release this webinar in partnership with Finalsite.
Everyone is bombarded with information - so how do you best engage prospective families and your current community? You need more than just a pretty website to stand out. You need a good story that transcends the content on your website, social media, email, blogs and news.
In this session, we will discuss and share examples from schools around the world:
What makes content "compelling" and how to channel your inner storyteller to share what makes your school special
Tips for structuring web pages to be easy-to-read on all devices
Best practices for news and blog headlines, email subject lines, social media posts
When to use video instead of text

Audience: Heads, Advancement, Development, Communications, Marketing, Admissions, Division Heads

TAIS Member: $35 per person
Guest: $55 per person

Presenter: Mia Major Charette

Mia is a creative and passionate school marketing thought-leader. Since joining the Finalsite team in 2013, Mia has produced hundreds of pieces of content with one goal in mind: helping private, public, and international schools improve their online presence. In her current role as director of demand generation, Mia focuses on full-funnel inbound marketing strategies. She's also a co-host on The School Marketing Show, a frequent blogger, e-book author, Expert Course consultant and webinar host. She loves putting storytelling at the heart of all communications — and before joining the Finalsite team, Mia was a TV and radio broadcaster, wedding cinematographer, and author for various online magazines. She is an army wife, mom, and rookie photographer currently living in southern Georgia.