Tennessee Association of Independent Schools
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Your Family’s Journey: Strategy and Tools to Engage Your School Community Workshop
Wednesday, January 31, 2024, 9:30 AM - 2:00 PM CDT
Category: Events

Your Family’s Journey: Strategy and Tools to Engage Your School Community Workshop

Presented by Finalsite
January 31, 2024
Harpeth Hall School, Nashville
9:30 am - 2:00 pm Central

Target AudienceCalling all Admissions, Marketing, Communications, and Advancement professionals! This workshop is a unique opportunity to network, collaborate, and share experiences with your peers. Together, we'll tackle some of the most essential initiatives for meeting your school's enrollment, retention, and communication goals.

Description: Learn how each department can support one another’s critical roles and learn about the tools needed for success. Work alongside your colleagues and other admissions and marketing professionals to tackle some of the most essential initiatives for meeting your school’s enrollment, retention, and communication goals. Hear from Finalsite experts and learn strategies from school professionals like you!

Learning Outcomes: Our primary goal is to equip you with the tools, techniques, and strategies that will help you advance your mission and achieve your school's objectives. We're bringing together experts from Finalsite and school professionals to provide a comprehensive understanding of how each department can collaborate and support one another.
Throughout the workshop you will 

  • gain insights into audience-captivating website design.
  • harness the power of automated communications to streamline your processes.
  • explore innovative enrollment strategies that drive success.
  • learn the art of crafting impactful digital messages.
"The format was excellent!" 
"The topics discussed were relevant to my position. The interactive nature allowed for meaningful discussions and networking opportunities. The event had a smooth flow. Thank you for inviting us to attend."
Cost per person:
TAIS Member Schools: $170
Guests: $250
Coffee, snacks, and lunch are included in the price of registration.




Lorrie Jackson - Educational Sales Consultant
With over 20 years of experience in the K-12 space, Lorrie Jackson is a frequent presenter on school marketing and web strategy. She previously served as a director of marketing, faculty member, and technology coordinator at independent and public schools, and was a contributor in the 2011 edition of The NAIS Handbook on Marketing Independent Schools. As an Education Sales Consultant at Finalsite, she works with schools across the U.S. South looking to improve their website and online communications.

Dr. Colin Wyenberg
- Educational Sales Consultant
Colin has over 18 years of experience working in Admissions and Enrollment in both higher education and PK-12 independent schools.  His doctoral research focused on fostering pathways of enrollment for underserved communities. Like many educators, he has also worn many additional hats, served on a wide range of committees, and loves the magic of a school community. As an Education Solutions Consultant at Finalsite, he works with schools across the U.S. South to step up their admissions and enrollment processes and advance the mission of the school.

Becky McGuire
- Client Success Manager

Becky has worked in education marketing for many years. Before coming to Finalsite she worked in Marketing at a day and boarding school in CT. Becky has her Masters degree in Integrated Marketing Communications and loves working as a Client Success Manager with schools across the southeast to improve marketing and communications at a variety of levels.


TAIS Board-Approved Cancellation Policy
Attendees will receive a full refund for an in-person event if they cancel up to three weeks prior to the event and a 50% refund up to two weeks before the event. Refunds are not possible after two weeks prior to the event due to the costs incurred for food orders and other administrative and setup fees. All refunds will reflect a 15% administration fee.